Luisa Beccaria
http://brandhabit.com/designer/4985-Luisa-Beccaria
Luisa Beccaria
brandhabit's interview with
Luisa Beccaria

The Milanese designer, Luisa Beccaria, is a contemporary romantic whose artistic vision is drawn from an array of cultural experiences fused with vivid imagination. The result is a dreamy style at once glamorous, elegant and feminine. Soft, muted colours, luxurious fabrics, sensual shapes, inimitable details, combined with Luisa’s signature extravagant chic, give her pieces their sophisticated allure.

Born in Milan, Luisa designed and showed her first collection at age 20 in an art gallery in the city. In 1984, she opened her first retail shop on via Madonnina, quickly followed by another one for her childrenswear designs.

In 1991 she opened the present Luisa Beccaria store and showroom located in the Brera district.

Luisa Beccaria continued to show in non-traditional venues: art galleries, historic courtyards, and public streets. She was invited to participate in the ‘Alta Moda’ shows in Rome from 1991 to 1993, where together with Valentino and Versace, she was invited to Paris by the Chambre National de la Couture to participate in the haute couture shows from 1993 to 1995.

Luisa’s clothing then caught the eye of the French house of Chloe, where she was offered the position of women’s Ready to Wear Designer. Ultimately, Luisa chose to pursue her own vision, dedicating herself to the creation of her ready to wear line.

From 1996 Luisa Beccaria has presented her prêt-a-porter during ‘Milano Collezioni’, selling to top stores in the U.S., including – in New York- Barneys, Bergdorf Goodman, Henri Bendel, Linda Dresner and Jeffrey.
In the U.K. Browns, Selfridges, The Cross and Mimi and worldwide, stores in Germany, Spain, Australia and Asia as well as www.netaporter.com.
Luisa’s clothes have been worn by many celebrities including Lucy Lui, Halle Berry, Uma Thurman, Charlize Theron, Emilia Fox and Laura Bailey.

Luisa and her husband, the Sicilian aristocrat Lucio Bonaccorsi, live with their five children, Lucilla, Lucrezia, Ludovico, Luna and Luchino (born on Christmas in 1999)
Luisabeccaria


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