JOSEPH
http://brandhabit.com/designer/2895-JOSEPH
JOSEPH
brandhabit's interview with
JOSEPH

Meet Joe, as in Joseph Mimran, the man synonymous with Canadian fashion. He is, after all, the dynamic force behind three of Canada's greatest Canadian retail success stories - Alfred Sung, Club Monaco and Caban.

Now, Joe brings his keen fashion sense and savvy to Joe Fresh Style, our brand new apparel department filled with his trademark clean, crisp and oh - so stylish wardrobe separates and staples. All at prices you simply have to see to believe.

So how did Superstore, Canada's fresh foods, health and beauty, and home and lifestyle store hook up with fashion superstar Joe Mimran? Fact is that Joe collaborates with us on our widely popular President's ChoiceTM Home Collection. (You know those sleek and simple PCTM kitchen accessories, the stainless steel cookware and the crisp linens? Joe and his team designed them.)

And we couldn't wait to collaborate with him once again for our new apparel line. After all, Joe has an incredible eye for fashion. He understands what men and women want to wear. He knows his fabrics. And his execution is legendary.

It's like he was born to be in the fashion business.

Luckily, fate - or you could say fashion - intervened. In 1977, at the persuasion of his brother Saul. Alfred Sung was their first success, followed by the immensely popular Club Monaco and Caban organization (sold to Polo Ralph Lauren in 2000).

Which brings us to today, with Joe focusing his efforts on this latest success story in the making - Joe Fresh StyleTM.

Check out his fabulous fashions. They're fun. They're fresh. They're priced just right. And they're conveniently located inside selected Superstores.
Joseph__boss__lamb Joseph__boss__lamb_2 Ronnieanderson-ramirez


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