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brandhabit's interview with
French Connection

fashion is our business

Our aim is to retail and wholesale high fashion, quality products at affordable prices and to provide exemplary service for our customers from loyal and knowledgeable staff.

We design, produce and distribute branded fashion clothing for men and women to more than 30 countries around the world from our offices in London, New York, Hong Kong and Toronto. Our long-standing success in this most competitive of markets is a testament to the skill, passion and dedication of our employees around the world.

We operate under four principal brands, the most significant of which is French Connection accounting for around 85% of global turnover. Our other brands include the well-known designer label, Nicole Farhi, a mail-order based ladies fashion range, TOAST, and a fashion basics range, Great Plains. Although the brands target different audiences they each generate high levels of respect in their chosen markets reflecting the passion and skill poured into the design and manufacture of the products.

French Connection operates at the upper end of the middle market offering a fashion-forward range of quality products at affordable prices. Our customers, typically aged 18-35, appreciate that the brand is at the leading edge of high street fashion and offers quality, stylish products. We design ranges of both men’s and women’s products from underwear to outerwear, casual wear to suits, denim, accessories and kidswear.

Our design teams are based in London and we have the products manufactured in specialist facilities in Europe and Asia. The finished articles are available on high streets and in shopping malls through our network of branded retail stores in the UK, Europe and North America. Department stores and multi-brand fashion stores also carry our ranges, bought through our wholesale operations based in London, New York, Milan and Hong Kong.
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