brandhabit's interview with
In Her Shoes

Q: What one word best describes your store?
A: Whimsical

Q: What three words best describes your customer?
A: friendly, loyal, fun

Q: What makes your store different from the rest?
A: We give all our profits to the GlobaI Fund for Women.

Q: Name one person you would love to dress:
A: Michelle Pfeiffer because she shops at In Her Shoes

Q: What article of clothing have you kept forever and why?
A: Mini skirt because I knew it would come back in style.

Q: Finish the following sentence: In fashion, it is most important to be...
A: different buy stylish.

Q: If you did not pursue a retail career, what would you be doing?
A: volunteering

Q: What is your current fashion fixation/fetish?
A: Shoes, of course!

In Her Shoes opened in October of 2007 to donate all its profits to the Global Fund for Women. I got the idea for the name of the store from I book I received called, In Her Hands. I thought about a Global Fund for Women grantee who risk her life to make the world a better place and felt I wouldn't want to walk IN HER SHOES, hence the name. My children were almost out of the nest and I was looking for something rewarding to do. My best friend from high school had a shoe store that I modeled In Her Shoes after and now I have a way of giving back that is meaningful. Since the store has opened I have donated $45,000 to the Global Fund for Women. Owner Pamela Rosekranz.
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