Q: What one word best describes your store?
A: Directional

Q: What three words best describes your customer?
A: Sophisticated, progressive, smart

Q: What makes your store different from the rest?
A: We have different merchandise, different music and a different vibe -- it's why people seek us out in a basement.

Q: Name one person you would love to dress:
A: Joan Didion

Q: What article of clothing have you kept forever and why?
A: My Dries Van Noten cream v-neck sweater...i've worn it to pieces!

Q: Finish the following sentence: In fashion, it is most important to be...
A: Authentic.

Q: If you did not pursue a retail career, what would you be doing?
A: Some sort of image, brand or business consulting -- OR sailing around the world on a 40 foot yacht -- depending on my financial situation.

Q: What is your current fashion fixation/fetish?
A: Cardigans, scarves and coats.