Rete - BrandHabit

Rete
114 Matheson Street
Healdsburg, CA 95448
707-431-4200
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Rete
http://brandhabit.com/boutique/28996-Rete

brandhabit's interview with
Rete

Q: What one word best describes your store?
A: Urban-chic

Q: What three words best describes your customer?
A: Sophisticated, Savvy, Youthful.

Q: What makes your store different from the rest?
A: Rete is a warm, inviting environment created by an eclectic mix of exclusive styles from top designers and our original interior décor. Our knowledgeable staff and excellent customer service is one of a kind.

Q: Name one person you would love to dress:
A: George Clooney :)

Q: What article of clothing have you kept forever and why?
A: my first pair of Lucky Brand jeans I got when I was 7.

Q: Finish the following sentence: In fashion, it is most important to be...
A: original and authentic.

Q: If you did not pursue a retail career, what would you be doing?
A: Apparel design and manufacturing.

Q: What is your current fashion fixation/fetish?
A: Cowboy Boots!

Rete is located at 114 Matheson St. on the Plaza in downtown Healdsburg. The historical building Rete is located in was once used as a stopover for the Wells Fargo Stage Coach. It is also know that there once was a “bordello” upstairs where the Healdsburg Inn on the Plaza, run by The Four Sisters Inn, now is located. Rumor has it that only female owned business has survived in this building. Interesting!

Rete with its beautiful “vintage mercantile” décor, offers a relaxed shopping atmosphere for everyone. Guys and gals can shop side by side for the latest in premium denim and denim related designer apparel and accessories.

Women in Business, 2008
Rete - Rete Footnote Thinking Out of the Box and Keeping On Our Toes
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Women in Business, 2005
Designer Denim for Guys and Gals
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Women in Business, July 2009
Rete - Finding the heart in all matters ...beyond premium denim and designer casuals
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WineCountry.com, November/December 2004
Rich Colors, Soft Textures, and Lots of Layers... Festive! This issue's look at Wine Country Casual explores this concept for the winter months and more specifically, the holiday season. Featured are styles and suggestions from Merete Wimmer, proprietor of Rete, a hip, fun boutique on the plaza in the Sonoma County town of Healdsburg.
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Healdsburg Essentials by Caroline Wolff, February/March 2003
Shop: Former Levi's designer Merete Wimmer fell in love with Healdsburg and last May made the move north from Marin to open Rete, a boutique that features premium quality casual clothes for him and her. The vintage mercantile atmosphere reflects that of the town Wimmer now calls home. Browse the shelves to find the hottest new looks from Blue Marlin and Napapijri. With separates that are perfect for a bike ride through the vineyards, a garden party under Chinese lanterns or a Sunday morning stroll through town, this easygoing boutique will outfit you with everything you might need. 114 Matheson St.; 707-431-4200

Kung Fu Fashion Show November 2003
At the historic Raven Theater in downtown Healdsburg. North Bay's greatest showcase of haute couture fashion. Featuring the hottest new boutiques in downtown Healdsburg; Les Amis, Collage, Lucky Star, RETE and Circe.