brandhabit's interview with
Dales Maxima

Q: What one word best describes your store?
A: Exceptional

Q: What three words best describes your customer?
A: Fun, fashionable, and friendly

Q: What makes your store different from the rest?
A: Specializing exclusively in high quality apparel in sizes 14 to 24

Q: Name one person you would love to dress:
A: Oprah Winfrey

Q: What article of clothing have you kept forever and why?
A: Paper Jumpsuit, I bought it in NY along with my assistant in 1983 and wore it for an entire evening...I can't part with it!

Q: Finish the following sentence: In fashion, it is most important to be...
A: Yourself at your very best

Q: If you did not pursue a retail career, what would you be doing?
A: Marketing for a big company

Q: What is your current fashion fixation/fetish?
A: The color green

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