brandhabit's interview with
gioia boutique

Q: What one word best describes your store?
A: fun and ( I know, one word) and friendly

Q: What three words best describes your customer?
A: fearless, fun, adventurous

Q: What makes your store different from the rest?
A: Friendly Staff and Fun Merchandise...mixed prices, high/low...

Q: Name one person you would love to dress:
A: too many...Frieda Kahlo and all my fantasy people

Q: What article of clothing have you kept forever and why?
A: a cashmere sweater...so comfy, even though it has holes.

Q: Finish the following sentence: In fashion, it is most important to be...
A: in ones comfort zone...with amplified confidence

Q: If you did not pursue a retail career, what would you be doing?
A: accupuncture doctor

Q: What is your current fashion fixation/fetish?
A: comfort/style/ originality and...big earrings!

Before Gioia,San Francisco was the only place I could find different, edgy, and original clothing and shoes.
The store is now five years young and still evolving. I never want to lose the freshness and spirit in which Gioia was founded.
Along with the fab merchandise, I consider it so very important to have a sincere,friendly staff to put the customers at ease.
I would rather not sell an item that isn't quite right and gain the persons trust, so that they come back and feel as though we want them happy, which we do!
Gioia is also concerned with the environment. We use recycled paper and re-use the plastic hangers and bags that the shippments come in. Gioia also is a member of Earth Island Institute, as well as a bicycle advocate.
Gioia_b_day_again


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