brandhabit's interview with
Elizabeth Charles

Q: What one word best describes your store?
A: Chic

Q: What three words best describes your customer?
A: Ahead-of-the-curve, leaders, stylish

Q: What makes your store different from the rest?
A: Unique items from the top Australian and New Zealand designers that you can’t find anywhere else.

Q: Name one person you would love to dress:
A: Kate Moss

Q: What article of clothing have you kept forever and why?
A: Nothing – I get bored easily.

Q: Finish the following sentence: In fashion, it is most important to be...
A: yourself

Q: If you did not pursue a retail career, what would you be doing?
A: A spy

Q: What is your current fashion fixation/fetish?
A: Discovering new talent and bringing it to the US.

Elizabeth_charles Elizabeth_charles