50 Great New Places To Shop
Finds For Women With Style so readily accessible and affordable these days, how does a woman maintain her individuality? Shopping at specialty stores lets her dress up in looks not everyone else is going to have. From figure-flattering jeans to novelty knits and one-of-a-kind jewelry, these stores give women a stylish leg up on the competition. And they're popping up all over the Front Range. Girls love to get gifts from Larimer Square shops, and among the newest is Loft 22, (1410 Larimer St, 303-893-5010). Sisters Brittin and Kelly Asbury sell clothes from Kenzie and French Connection, gifts, and home items. -December 10, 2006 The Denver Post

Christmas in Denver
Larimer Square at Christmas Larimer Square is a section of LoDo (lower Downtown) that has some reall cool shops and restaurants. During Christmas, they string lights over the street- the entire block is beautiful. This is my favorite way to Christmas shop- start with coffee and little yummy, do some shopping, have dinner and drinks! Too fun! There are five amazing boutiques on this block. My favorites are Square 1 (for denim), Violet, and Octane (for men and women).Loft 22 just opened- I have high hopes! -November 7, 2006 Trip Advisor

Elements of Style
Feeling blue With all the dressy benefits in Denver, Friday's Jeans & Jewel concert will be a casual change of pace. The dress code for the Kempe Foundation event is denim, but don't be afraid to accessorize with diamonds. Larimer Square store owners have decorated their windows in shades of azure, cerulean, sky and robin's egg, and are featuring special merchandise for concertgoers. Sabine Roccho at Eve has one of-a-kind embellished jeans from Cocoa Republic, while Loft 22 has designed T-shirts and tanks, $40 and $38, with proceeds to go to Kempe. -April 7, 2007 The Denver Post

Loft 22
When sisters Brittin and Kelly Asbury were little girls they would pretend that they owned their own boutique. This past November their childhood dream became reality with the opening of Loft 22 on Larimer Square. Only a few short months after opening their doors, Loft 22 has generated a buzz among shopping sophisticates as the best new place to find hip contemporary fashions. Some of the lines you'll find include: BCBG, Kenzie, Laundry, French Connection, Bilingual, Voom, Butterfly Dropout, Sin, Scrapbook, and Mary Green. I had a chance to chat with Brittin and Kelly and here's what they had to say about Loft 22. TWID: How did you decide on the Larimer Square location? Brittin: Kelly and I are originally from Steamboat. We really loved the energy and charm of Larimer Square and felt that the contemporary, urban look of our store would fit in well in the downtown neighborhood. TWID: What's it like to run Loft 22? Kelly: We each bring different strengths to our business. I handle a lot of the marketing and financial aspects on the business side, while Brittin offers her expertise in design and marketing on the creative side. So far, it has been a great combination! TWID: Describe the vibe at Loft 22. Brittin: Fun, upbeat, sophisticated, but also a little funky. All the time we hear, "This store reminds me of a store in LA", or "This store should be in Greenwich Village". TWID: What is it like to own a boutique in Larimer Square? Kelly: The block itself is so unique with its historic buildings and mix of shops and restaurants. There are so many fun events and we love the camaraderie we have found among the Larimer Square merchants and management team. It is such a great neighborhood to be a part of. TWID: What's hot in fashion this Spring? Brittin: Anything yellow, trouser style jeans, funky bright patterns, and bold accessories. TWID: What's your favorite item in thes shop? Brittin: We have six different Lalicious Body Butter and Body Sugar Scrubs. I love the Coconut Cream scent, but they are all pre