Q: What one word best describes your store?
A: Sophisticated

Q: What three words best describes your customer?
A: 30 something, fashion forward, feminine

Q: What makes your store different from the rest?
A: dress driven

Q: Name one person you would love to dress:
A: zooey deschanel

Q: What article of clothing have you kept forever and why?
A: wrap dress b/c you can wear it to work or wear it out in the evening. It is a timeless silhouette.

Q: Finish the following sentence: In fashion, it is most important to be...
A: individualistic not trend following.

Q: If you did not pursue a retail career, what would you be doing?
A: open a dog care center.

Q: What is your current fashion fixation/fetish?
A: belts…high waisted