brandhabit's interview with
Dale Michele

Q: What one word best describes your store?
A: women’s contemporary

Q: What three words best describes your customer?
A: trendy but sophisticated

Q: What makes your store different from the rest?
A: Our selections and customer service

Q: What article of clothing have you kept forever and why?
A: My grandmother’s vintage clutch from the 50’s

Q: Finish the following sentence: In fashion, it is most important to be...
A: creative

Q: If you did not pursue a retail career, what would you be doing?
A: I can’t imagine doing anything else

Q: What is your current fashion fixation/fetish?
A: We are obsessed with dresses

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