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My husband just got back from Valencia Spain where he was visiting our dear friend Peter Holmberg, one of the skippers for Alinghi; the defender for the America's Cup.

Aside from having a total VIP rock star experience he came home with a pile of Alinghi "gear". Along with the Alinghi duffle bag, he had Alinghi sunglasses, Alinghi t-shirts (short and long sleeved), Alinghi shorts, an Alinghi Sweatshirt and a mini Alinghi Sweatshirt for my daughter.

While I normally scoff at blatant displays of branding on clothing, I have to admit my husband looks like a rock star himself wearing this stuff.

However, I was floored at the cost of these things. The short sleeved t-shirts cost $50 each! The sweatshirt cost $200! What???!!!! You spent how much on athletic gear???

Oh wait... I spent $115 on a Language Los Angeles T-Shirt recently. I guess I don't have a leg to stand on, huh?

Want to look like a rock star too?
Here is where you can order Alinghi wear: http://shop.alinghi.com/customer/

Remember that things run small in Europe... you may want to order a size bigger than you normally wear.

POSTED BY carla ON 05/06/07 01:05 AM

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