Blog Entry - BrandHabit

FashionWeek Live Report

Oh Gosh, I have blog backlog... I am so behind on my FashionWeekLive Report!

Okay, so basically FashionWeekLive, the Mercedes-Benz tour of New York Fashion week, came to San Francisco last Thursday, March 15. Five of us from BrandHabit were in attendance: Peggy, Tori, Kelly, Joanna, and me.

It was truly a world class event. While it took place at the Fort Mason Center in SF, it could have been anywhere in the world (New York, Paris...). The promoters IGM and Claudia Ross did a fantastic job! The venue was gorgeous and chic, Moet Champagne was flowing, beautiful h'ordeurves were passed around at the pre-party event, and the crowd was packed with the "Who's Who" of San Francisco society (just don’t ask me who the “Who” were as I don’t really follow that stuff).

We had 3rd row center seats just off the runway. The entire event was just fantastic! I have to say however, that it was hard to get a sense of each designer’s vision for the season. In this venue, most of the designers were mixed in by "trend," and while each model on the runway was also shown on a big screen with the designer name posted, I didn’t pay much attention to the screen. I spent most of my time just taking in the spectacle: the music, the famous models, and the looks on the faces of the attendees sitting in the front row.

A few things stood out for me: I couldn’t help but notice Claudia Ross (BrandHabit’s Local Icon) who looked DIVINE in Vintage Tuleh polka dots, and Vanessa Getty, who looked just …what can I say, she is luminous. The highlight of the evening was when model Tyson Beckford got to strut his stuff on the catwalk. The crowd’s reaction was something akin to Brad Pitt entering a room: primal unrestrained lustful adoration. Tyson couldn’t help but smile at the sound that went through the crowd: a wave of “ahhhhhh” with a bit of squeal in it. It was beyond unsubtle and it sent me into a fit of laughter at how women can respond to a man’s beauty with such reverence. The poor guy…really it HAS to be embarrassing. Let’s face it; with Tyson’s deeply slanted bedroom eyes he has a permanent look of “I’ve got a sexy little secret just for you…” And you know every woman in that audience fantasized about that look being for her and her alone.

Okay, so back to the event. After the runway show the party continued with a slew of some of SF’s more colorful characters. I met an ambassador and his wife from Columbia, a young man who I swore was putting me on when he said he worked for the CIA in Chemical Engineering, (I love a brainy guy who doesn’t tell me he is an investment banker. I would have taken him for a trust fund kid, he was just too cute and well kept). I also met Merkley, the out-of-this-world talented photographer and artist. I had seen his work online before and it turns out he’s pretty hard to miss with his crazy mess of hair, beard, and mirrored silver glasses…I just had to say “hello.” I also ran into Emily from the radio show, "Sex with Emily" whom I had met at a party earlier this month. (I love her already... anyone who likes to talk about sex is my type of gal).

What else can I say? It was a great event. And yet for those of you that didn’t get to go, don’t worry… these things always sound better than they are… it may seem glamorous but glamour can be overrated and sometimes boring.

Our next big event is coming up this Friday, March 30th: The BrandHabit Launch Party and Sample Sale will be an event not to be missed! It’s at 111 Minna in San Francisco from 6-9PM. Come on down!