Blog Entry - BrandHabit

Lucia Boutique Saratoga Springs, NY

When I was twenty-one I was still an aimless college student deciding what major to choose. Lucy Straus was finishing finals at the Fashion Institute of Technology and opening a boutique in Saratoga Springs, New York. Her training at FIT was not the only influencing factor pushing her towards opening a boutique.

Lucia has only been open for two years, but Ms. Straus is a young business owner who has a head start on the education of running a business. Straus’ parents have owned Mabou, a store that sells “furnishings for the well traveled”, for over 35 years. From a young age Ms. Straus was exposed all aspects of owning and operating a business, including assisting her mother in buying jewelry and accessories at trade shows.

Her home grown education combined with her instruction at FIT has allowed Ms. Straus to run a business that with “the atmosphere, along with the products, makes a shopping experience at Lucia different from any other.” Lucia makes an effort to carry as many eco-friendly and domestically made clothing and accessories as well as vintage.

Eco-friendly fashion may sound like a trend as bland as tofu, but Lucia’s carries a great line called Sworn Virgins. The garments are primarily 95% bamboo and 5% spandex and look amazing! Go green in that emerald dress!

If eco-friendly fashion isn’t making you green with envy Lucia’s Boutique still has plenty to offer. Everyone needs great cotton basic t-shirt in their life and Lucia’s has it. Flux Nouveau makes 100% combed cotton basic tees which feel great and flatter every body type.

And why not accessorize your basic tee with some new jewelry by AVMax. I love it because it’s delicate and simple, but it’s also colorful enough to make a subtle statement.

Which is the exact reason you should head over to Lucy Straus' young enterprise. It's colorful, feminine and thoughtful which will provide your wardrobe with subtle fashion statements.