Blog Entry - BrandHabit

Bella Jules West Reading, PA

I grew up 40 miles from New York City and Philadelphia. I’ve lived in moderate sized cities like Syracuse, Charleston and Providence for portions of my life. I even spent a semester in Florence, Italy. Now I reside 20 minutes outside of San Francisco. Though I don’t dwell in the crux of the fashion world I am not living under a rock.

But what do you do when you live over two hours away from the nearest big city? Are you relegated to the sometimes inconvenient online and catalogue shopping?

The answer is no! BrandHabit is an essential tool for fashion forward shoppers all over the map. That’s how I found out about Bella Jules in West Reading, PA.

West Reading has something going for it besides Bella Jules, but whatever it is doesn’t shine as bright as Juli Cleaver’s 3 year young boutique. Instead of offering strip mall standards, Bella Jules offers stylish and trendy boutique wares that aren’t native to the Southeastern Pennsylvania region.

One of my favorite lines Bella Jules carries is Alice & Trixie. How cute is their flouncey new paisley number? Ms. Cleaver’s past experience as a buyer for a major department store has sharpened her eye and given her the edge that West Reading needs to keep up to speed with NYC and LA.

Mac & Jac brings couture to the modern day women, if the modern day woman can find the label. These cute ankle length pants are Mac & Jac necessities I can’t seem to find in my neck of the woods, but Cleaver’s customers are privy to this label which is actually affiliated with Kensie and Liz Claiborne.

Other fun labels include Sweetees, French Connection, Robert Graham and Splendid. JoJo jewelry feature Swarovski crystals. This jewerly line is colorful and versatile and I can only seem to locate it at Bella Jule which seems to be a diamond in the rough.