Blog Entry - BrandHabit

EveyK Denver, CO

Evelyn Knuckles opened EveyK in 2005 hoping to inject her native Los Angeles panache into Denver, a city not typically know for its fluency in fashion. Knuckles, who used to do choreography and PR for the NFL in L.A., decided to conduct research before jumping into the boutique business in an area where clogs, fleece jackets and flannels rule the fashion roost. Conducting trunk shows in her own living room Knuckles realized that Denver area women were ready and excited to give their drowsy and droopy Levis a rest and slip into a saucy and sassy pair of Genetic Denim.

Knuckles boutique is successful because of her dedication to her clients. She is not selfish with her love for fashion, instead she seeks to share her knowledge of new and exciting designers and labels with her customers. This dedication along with superior customer service will span to her new boutique opening at the luxe Pura Vida Spa in Cherry Creek on April 15th! Knuckles will bring her exceptional one on one customer service to this new boutique that will not only feature women’s clothing, but men’s also!

Hale Bob dresses, Sir Alistair Rai scarves and Lyric Culture tee shirts are hot sellers. EveyK is excited to present new designers like Small Town Jeans (a favorite of Hilary Duff!) and Eugenia Kim hats .

The merchandise at EveyK is eclectic and fresh. Evelyn wants clients to leave the boutique with great fitting clothes and “know they’re as fashion-forward as anyone, anywhere.” Customers shouldn’t have to scour the internet or wait until they make a once a year trip to NYC or LA to indulge their fashion whims, needs and desires. That’s why EveyK carries some of the best and most exciting new trends (like this seasons must have wide leg denim), labels (Small Town Jeans) and designers (no one can get enough of Nanette Lepore!).