Blog Entry - BrandHabit

Sugar Nashville, TN

When I shop I prefer to stay away from things with audacious labels and designs on clothing. I don’t abhor prints or suggest shoppers stay away from embellishments, but I prefer to keep it simple. It makes it easier to mix and match and more importantly it makes it easier to disguise when you might be wearing the same thing as someone else. You and your friend show up at lunch wearing the same James Pearse black v-neck t-shirt? Easy solution for me is to throw a fun scarf around my neck and pull on my vintage Levis denim jacket. Similarly she can throw on a chic blazer or a belt to further confuse those adept eyes that might detect us friends wearing the same shirt.

I know what you’re thinking. “Who would carry a scarf and have an extra belt with them?” Me. Always. You never know who you will meet.

That is why I love Sugar boutique in Nashville, Tennessee. Being a small city with limited fashion resources Sugar’s owner, Jennie Ader, prides herself in keeping a directory of who buys what. So, let’s say I buy that Salanida white polka dot dress for a fairly popular local event someone else going to that same event will be strongly discouraged from buying the same dress for that same event. They will even be dissuaded from buying a similar Transit dress.

Then how do you end up buying anything? Ader, who was born in Germany but has divided her time between New York and LA as an adult, carries such an eclectic mix of up and coming designers as well as eccentric household names like Anna Sui, Alexander McQueen and Plein Sud, that you can’t help but find something that no one else has; your own flare for style!