Blog Entry - BrandHabit

Mascara that lasts all day… Really, ALL DAY!

I just knew we’d end up talking about beauty products on our site… it was only a matter of time, right?

So, I have another problem: make-up doesn’t stay on my face.

I mean it. My skin sucks up eye shadow within about an hour after I put it on… the rest just falls off under my eyes and I look like a raccoon. I thought it was because I was buying cheap products. So, I took an inventory of Tami’s (BH Customer Relations Manager) beauty products and stocked up on all of the same expensive stuff (we have similar enough coloring). Then we did an experiment: Wake up before the trade show in New York, apply make-up (for natural beauty of course!)
3 hours later… Tami is as fresh as she was in the morning… Me: In horrible need of make-up remover for the raccoon eyes and a full re-apply. It’s really an awful thing.

Tami and I dress up to go out for some faboo dinner in New York, it’s 9 PM at Butter (NY hotspot).. I’m thinking I look hot. But hours later I go to the bathroom and I am horrified by the tired looking tramp I see in the mirror… so without the time or energy to re-apply, I remove what is under my eyes and resign myself to a true natural look. It’s either that or re-apply entirely and come out of the bathroom at midnight looking like I am going to the Opera.

Okay so here is the good news. Just last week I discovered a new mascara that stays on ALL DAY!!!!!!!!! For Real! It’s shocking to me, actually, but it’s true! It’s Physicians Formula, ExercEyes® Mascara 2-in-1 Lash-Building and Magnifying. I grabbed it because it has 2 parts to it: The color and a SEALER coat! (And it was on sale). I swear, it’s crazy… now every time I go to the bathroom and catch a glimpse of myself in the mirror, I am so overjoyed! (Gosh, it’s the little things in life, isn’t it?) Okay, so when I blink, it feels a tiny bit sticky... but not so much that it’s annoying... and when I first went to remove my make-up before I went to bed I was a bit afraid that the mascara wouldn’t come off….. my eyelashes felt akin to hard twigs… Hey, Twig, Schmig, at least I don’t have Raccoon Eyes! Now, if I could only find other make-up (natural looking, of course) that stays on all day… I’d love to know about it!

Physicians Formula, ExercEyes® Mascara 2-in-1 Lash-Building and Magnifying

Oh and by the way... it’s easy to find: Longs, Walgreens, Target... and it’s about 7 bucks.
Hello? What could be better? Throw your smudging, flakey stuff away! My mascara has been on for 12 hours today… what about yours?