Blog Entry - BrandHabit

Devi Kroell for Target: Fab Fashion for People who can't spend 2k on a handbag. Even a cute handbag.

Thoroughly broke after my trip to New York, I couldn't be happier that one of our very own designers, Devi Kroell, is debuting a line for Target. I for one am more than happy to pick up some of my favorite designers whose looks I could normally never afford. Unlike some of the previous designer/chain megastore collaborations, these pieces actually look a lot like their (much) more expensive counterparts, and not some cheap piece of shit with a designer's name slapped onto it. From what I've seen, there are going to be lots of metallics and snakeskin-embossed pieces. According to Fabsugar, the prices will range from $20-$50. As with any limited edition collection, I'm sure they'll be flying off the shelves, so I'll have to get my ass over to Target ASAP in order to get first dibs.

To get a feel for the collection, here is a bag from Devi Kroell's original line:

And here is a sampling of the bags on offer at Target. Obviously, they're not real python. The lining isn't real silk...but they're really cute nonetheless. And the limited-edition factor is enough to pique my interest.

source: fabsugar.com